When Americans are shown dozens of times, hundreds of times, even thousands of times in film and media that black lives don’t matter… the American subconscious will feel that black lives don’t matter. When people are shown repeatedly that Asian voices don’t matter, the American subconscious will feel that Asian voices don’t matter.
Incluvie is a framework for evaluating how movies and TV portray characters based on race and ethnicity. Users can rate movies based on their portrayal of racial diversity. Actors, directors, and producers will also receive a rating based on their respective film ratings. By having parameters and ratings to examine racial bias in the film industry, we can increase awareness of this issue and drive meaningful action.
With Incluvie, people can know beforehand whether a film is racially biased or not and use that information in deciding whether to support it with their dollars. We can give directors and producers a financial incentive to put their money towards making the world a better place. We will give them a reason to pay attention to racial stereotyping and casting choices.