When Americans are shown dozens of times, hundreds of times, even thousands of times in film and media that black lives don’t matter… the American subconscious will feel that black lives don’t matter. When people are shown repeatedly that Asian voices don’t matter, the American subconscious will feel that Asian voices don’t matter.
Incluvie is a framework for evaluating how movies and TV portray characters based on race and ethnicity. Users can rate movies based on their portrayal of racial diversity. Actors, directors, and producers will also receive a rating based on their respective film ratings. By having parameters and ratings to examine racism in the film industry, we can increase awareness of this issue and drive meaningful action.
With Incluvie, people can know beforehand whether a film is racially biased or not and use that information in deciding whether to support it with their dollars. We can give directors and producers a financial incentive to put their money towards making the world a better place. We will give them a reason to pay attention to racial stereotyping and casting choices.
Our goal is to give a platform for people to voice their praise or disapproval of racial patterns in Hollywood. People can rate movies based on how good or bad a film is for racial harmony in our society. Users can judge whether a movie encourages, shames, or ignores diversity. We would like to shed some light onto the racial realities of movies through ratings, commentary, and statistics. (Coming soon!)
Our hope is to make this country celebrate and love diversity a little bit more. Movies, TV, and Hollywood may not seem so important at first glance. However, we believe that for our society as a whole, film is now one of the most impactful and uniting media for all of us. It’s about storytelling. Stories and legends were told since humans first learned to speak. With the advent of technology, the storytelling medium has changed.
There’s always a balance, right? Asian movies can have Asian villains and extras because they also have Asian stars. The result is 0 racism. Hollywood movies can have white villains and extras because they also have white stars. The result is, again, 0 racism. However, in an industry where an Asian person can never star, and can only be vilified or marginalized, the result is that there is a degree of racism.
We believe that because of American mainstream media today, many people of all backgrounds subconsciously believe that white people are the only ones who exist three-dimensionally. Many believe that those of other backgrounds are supposed to exist and behave in a very specific way. We want to get people comfortable with the reality that there’s depth and variety in every person and culture.
Let's make this change happen! We can make this country a better place. Eliminating racism from Hollywood is a difference that is achievable. The way we can make this change happen is if we deliberately do not put our dollars towards reinforcing the belief that some people matter and other people don't.
Founder and CEO
UX / UI Designer
Mobile App Developer